Audiences and Institutions

Bauer

Bauer Company offers over 230 magazines in 15 countries. It is an incredibly big company and so offers a wide variety of magazines ranging from niche to mainstream.
Some of the mainstream titles include:
- Heat FHM
- Closer
- Grazia
- Kerrang!
- Q

They provide a variety of niche magazines, for example:
- Garden news
- Bird Watching
- What Bike?

All of the magazines are aimed at an adult audience. Bauer Media is a UK-based media Group, which consists many companies focused around two divisions – Magazines and Radio. They own local radio stations such as:

- Kiss

- Magic

- Kerrang!

As well as magazine and radio they also have some brands of national broadcast including:

- 4music

- Smash Heats

IPC Media

IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men - almost 27 million UK adults. According to the company, they focus on three core audiences: men, mass market women and upmarket women.

Their mainstream magazines include:

- NME

- Look

- Nuts

They also produce an immense amount of niche magazines which include:
- Golf Monthly
- Park Home & Holiday Caravan
- Mountain Bike Rider (MBR)
- Practical Boat Owner

IPC do not work with other media and focus on their vast variety of magazines.


BBC Magazines

BBC produce magazines that are spin-offs from their television programmes or reflect elements from them. They target adults, teens, pre-teens and pre-school.
Examples of these are:
- Top Gear
- Who do you think you are?
- Top of the Pops
- Bob the Builder

BBC also own television channels and radio stations, these are clearly the basis for their magazines. This also means that fans of the shows are willing to buy magazines about them.
Some examples of their other types of media include:

- BBC 1xtra

- CBBC Channel

- BBC News

- BBC Radio 4

Development Hell

Development Hell is a small independent media company. They currently publish two monthly (niche) music magazines, The Word and Mixmag. They also own the accompanying websites for them and as of April 2009 they also bought Donstayin.com, a clubbing social network site. As Mixmag is a dance magazine they are able to target the same audience. Their website is small and simple and describes how great their team is. They are trying to convey that they are a hard-working production company.